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Concept work. A weekly listing series, a neighbourhood guide and a home-tour video

Type
Concept work
Sector
Real-estate office
City
Düzce
Slogan
“Düzce’s estate agent.”
Concept workEstate agent, home tour

How it works

We set up a weekly posting system on Instagram for an estate agent in Düzce. The week’s listings all come out in the same layout, so the neighbourhood, rooms, size and price read at first glance.

Once a month a neighbourhood guide covers an area such as Kültür Mahallesi. Sold homes go up with a “Satıldı” (sold) tag, and the price-per-m² post is built on Endeksa data.

Stories show the first frame of the home tour and the flats open for viewing at the weekend. In the 15-second home-tour video the price is on screen in the first second, and the cuts land on the beat.

Kaltera is a concept brand. Listings and prices are sample data, the price-per-m² figures are Endeksa data (emlakjet.com, August 2026).

Post series

Six posts. Each series has its own layout, so anyone scrolling the profile can tell the series apart at a glance.

For-sale listing: Kültür Mahallesi, 3+1, 128 m², 4,350,000 TL
ListingKültür, 3+1, 128 m²
For-sale listing: Beyciler, 2+1, 95 m², 2,950,000 TL
ListingBeyciler, 2+1, 95 m²
For-sale listing: Aziziye, 4+1, 165 m², 5,450,000 TL
ListingAziziye, 4+1, 165 m²
Neighbourhood guide: living in Kültür Mahallesi, three points and a photo of Düzce
MonthlyNeighbourhood guide
Post with the Satıldı (sold) tag: Darıcı, 3+1, 140 m²
SoldDarıcı, 3+1, 140 m²
Price per m² for homes for sale in central Düzce, 30,698 TL, with a bar chart by neighbourhood
DataPrice per m² in Düzce

Stories and reel

The reel has sound. Tap it to play.

Story: “From the living room to the kitchen, the whole flat.” Kültür 3+1, 4,350,000 TL
StoryHome tour, Kültür 3+1
Story: three flats open for viewing this weekend, with days and times
StoryOpen this weekend
Reel · 15 sHome tour, with sound

Credits. Photos and video: Pexels licence. Düzce photo: fatihset, CC BY 3.0 (Wikimedia Commons). Music: Kevin MacLeod (incompetech.com), CC BY 4.0.

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